TRUE BLUEAsset Services Private Limited

Management team

Equipment and vehicle finance professionals who have worked together across banks, NBFCs and manufacturers for decades.

  • V. V. Ramana

    V. V. Ramana

    Chief Executive Officer

    Ramana brings over 28 years of experience in financing and leasing of construction and mining equipment, commercial vehicles, IT and medical equipment. He was Business Head of SREI Equipment and has extensive relationships and know-how in the asset financing business.

  • Anuj Chandra

    Anuj Chandra

    President – Corporate Business

    Anuj has over 26 years of experience financing new and used construction equipment for retail and strategic clients across seven states of North India, and was based in New Delhi at SREI Equipment. He has excellent relationships with associates in construction equipment and corporate finance.

  • Raja Singh

    Raja Singh

    General Manager

    Raja has over 29 years of experience in retail and wholesale financing of cars, commercial vehicles, mortgages and construction equipment. He has held key positions at Volvo India, Ford Credit India, Kotak Mahindra Bank and SREI Equipment Finance, where he was Marketing Head for a decade.

  • Rohit Chawla

    Rohit Chawla

    Executive Director

    Rohit has over 31 years of experience managing and financing construction equipment portfolios of retail and strategic clients. He was National Head of Collections and Recovery at SREI Equipment, after many years as Regional Head for Andhra Pradesh. He is an expert in collections, legal resolution, equipment recovery, valuation and resale.

  • Amit Sharma

    Amit Sharma

    Executive Director

    Amit brings over 29 years of experience in construction equipment financing across many geographies and verticals at SREI, where he headed the pre-owned, retail channel and farm equipment verticals. He is responsible for distribution at True Blue.

  • Vishal Goenka

    Vishal Goenka

    Business Head – West Zone

    Vishal has over 22 years of experience in construction equipment and commercial vehicle financing, handling key and strategic customers in Western and Northern India. Having worked across the West and North at SREI Equipment, he heads the West zone for True Blue.

  • Deepak Kumar Agarwal

    Deepak Kumar Agarwal

    Chief Financial Officer

    Deepak is a Chartered Accountant with over 20 years of experience in asset financing and leasing, financial modelling, operations and finance. He has worked at ICICI Bank and SREI, and is the Chief Financial Officer of True Blue.

  • Anuj Chaudhary

    Anuj Chaudhary

    Business Head – UP, MP, Uttarakhand, Rajasthan

    Anuj has over 24 years of experience in construction equipment financing at SREI Equipment and ICICI Bank across North India. He heads the business for Uttar Pradesh, Madhya Pradesh, Rajasthan and Uttarakhand for True Blue.

  • Pankaj Gupta

    Pankaj Gupta

    Business Head – Maharashtra

    Pankaj has over 29 years of experience in construction equipment financing in Central, North and Western India. Having worked at SREI Equipment, Magma and Indiabulls, he has wide customer relationships and runs operations in Maharashtra from Pune.

  • Ankit Tyagi

    Ankit Tyagi

    Business Head – NCR

    Ankit has over 19 years of experience in construction equipment and commercial vehicle financing in the NCR and adjacent markets. He has worked with GE Capital, Kotak Mahindra Bank, Indiabulls and SREI Equipment Finance, and looks after the National Capital Region for True Blue.

  • Jitender Rana

    Jitender Rana

    Business Head – Punjab, Haryana

    Jitender has about 19 years of experience in commercial vehicle and construction equipment financing across North India, including NCR, Haryana and Punjab. He has worked with DCB Bank, HDFC Bank, GE Capital and SREI Equipment, and looks after Punjab and Haryana for True Blue.

  • Veerabahu Murugan

    Veerabahu Murugan

    Business Head – Tamil Nadu & Kerala

    Murugan brings over 35 years of experience in equipment and vehicle financing. He heads the business for Tamil Nadu and Kerala at True Blue.