Finance for construction and mining equipment

We arrange loans and leases for new and used construction equipment, mining machines and commercial vehicles, working with 20 banks and NBFCs and India’s leading equipment makers.

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300+years of combined team experience
29locations across India
20partner banks and NBFCs
2019operating since September

What we do

Lending, leasing and financing for contractors, miners, fleet owners and first-time buyers, from small and retail customers to corporate and strategic accounts.

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Launching soon

Equipment Financing and Leasing

Specialised Financing and Leasing of new and used construction and mining equipment by True Blue Finance Private Limited (Launching soon).

Through our partner lenders

Loan Distribution

Business origination and fulfilment of loans for new and used construction and mining equipment and commercial vehicles.
Programme management for OEMs, with first loss guarantees, loss pools, buy-backs and other vendor financing advisory services.

Construction equipment

Attractive interest rates
Simple documentation
Fast turnaround
Loans for first-time users
Flexible repayment

Commercial vehicles

Up to 100% financing
Attractive interest rates
Simple documentation
Fast turnaround
Loans for first-time users

From choosing a machine to putting it to work

Choose your equipment
New or used, from any major manufacturer.
Choose your financier
We compare options from our partner banks and NBFCs.
Get your loan approved
We prepare your file and follow it through credit.
Complete documentation
We help you complete the paperwork with the financier.
Take delivery
Your machine is released and goes to work.

Built by people who have financed equipment for decades

True Blue Asset Services Private Limited is the entrepreneurial venture of professionals in lending, leasing and financing of new and used construction and mining equipment and commercial vehicles. With more than 300 years of combined experience in its core team, True Blue serves small, retail, mid-sized, corporate and strategic customers across India.

Having worked through several economic cycles, the team understands equipment viability, resale trends, deployment economics and credit risk by geography and customer segment.

The True Blue team is also launching True Blue Finance Private Limited, which will offer specialised financing and leasing of new and used construction and mining equipment.

More about True Blue

As the name suggests, the company was formed with the philosophy of a transparent relationship with customers and all business associates, with trust and fairness at its core.

We offer customers what they need, not what we want to sell, and we grow along with our customers in the right way.
Our philosophy

Financier partners

We arrange finance through 20 banks and NBFCs, including these.

Manufacturer partners

We work with all major OEMs, with special alliances with these five.

Management team

Meet the full team

V. V. Ramana
Chief Executive Officer
28 years in financing and leasing of construction equipment, commercial vehicles, IT and medical equipment. Formerly Business Head at SREI Equipment.
Anuj Chandra
President – Corporate Business
26 years financing new and used construction equipment for retail and strategic clients across seven states of North India.
Raja Singh
General Manager
29 years in retail and wholesale financing of cars, commercial vehicles, mortgages and construction equipment, at Volvo India, Ford Credit India, Kotak Mahindra Bank and SREI.
Rohit Chawla
Executive Director
31 years managing construction equipment portfolios. Formerly National Head of Collections and Recovery at SREI Equipment.

What our partners and customers say

All testimonials

LiuGong India is really glad to be associated closely with True Blue Asset Services Pvt. Ltd as a strategic partner to provide easy and customised financial solutions for our customers. True Blue is a group of renowned, highly experienced professionals in lending, financing and leasing. We look forward to a long business association with True Blue.
Mr. Wu SongManaging Director, LiuGong India Pvt. Ltd.