ABOUT COMPANY

True Blue Asset Services Private Limited is the entrepreneurship venture of professionals in the business of lending, leasing and financing of new and used construction & mining equipment (CME), commercial vehicles (CV). With a cumulative experience of 200+ years of the Core Team, True Blue offers its services to varied client segments across Small, Retail, Medium, Corporate and Strategic across all geographies in India.

The team draws its strength from the relationships it has nurtured with key constituents in the Asset Finance ecosystem comprising of equipment manufacturers, dealers, customers, sales agents, recovery agents, resellers, and the financing fraternity. This Team having experienced multiple economic cycles, bring to the table, an in-depth understanding of equipment viability, resale trends, deployment economics, geography and customer segment-wise credit risk, interrelationships with political factors affecting the business and knowhow of when and how to exit out of a portfolio or a transaction or the equipment.

The team also boasts of a set of members with practical experience and expertise in designing of leasing and loan products targeting a specific customer segment or a particular geography, in collaboration with manufacturer partners. We can translate our decades of relationship with renowned Manufacturers to design specific schemes to help increase market share, yields and / or other business objectives.

True Blue started operations from September 2019, and is currently operating in the states of Delhi-NCR, Uttar Pradesh, Uttarakhand, Haryana, Rajasthan, Maharashtra, Madhya Pradesh, Chhattisgarh, Jharkhand, West Bengal, Telangana, Andhra Pradesh, Karnataka and Tamil Nadu. Our on Rolls Headcount is 85 operating out of 11 physical offices at Hyderabad, Mumbai, Pune, Raipur, Kolkata, New Delhi, Lucknow, Sonipat, Jaipur, Bangalore & Chennai and some field offices in the above-mentioned states. We plan to grow our team and expand operations into other geographies and products. We remain hungry for business and opportunities.