True Blue Asset Services Private Limited is the entrepreneurship
venture of professionals in the business
of lending, leasing and financing of new and used construction & mining equipment (CME), commercial
vehicles (CV). With a cumulative experience
of 200+ years of the Core Team, True Blue offers its services to varied client segments across Small,
Retail, Medium, Corporate and Strategic
across all geographies in India.
The team draws its strength from the relationships it has nurtured with key constituents in the Asset
Finance ecosystem comprising of equipment manufacturers,
dealers, customers, sales agents, recovery agents, resellers, and the financing fraternity. This Team
having experienced multiple economic cycles, bring to the
table, an in-depth understanding of equipment viability, resale trends, deployment economics, geography
and customer segment-wise credit risk, interrelationships
with political factors affecting the business and knowhow of when and how to exit out of a portfolio or a
transaction or the equipment.
The team also boasts of a set of members with practical
experience and expertise in designing of leasing and loan
products targeting a specific customer segment or a particular geography, in collaboration with
manufacturer partners. We can translate our decades of relationship
with renowned Manufacturers to design specific schemes to help increase market share, yields and / or
other business objectives.
True Blue started operations from September 2019, and is currently operating in the states of Delhi-NCR,
Uttar Pradesh, Uttarakhand, Haryana, Rajasthan, Maharashtra,
Madhya Pradesh, Chhattisgarh, Jharkhand, West Bengal, Telangana, Andhra Pradesh, Karnataka and Tamil Nadu.
Our on Rolls Headcount is 85 operating out of 11 physical
offices at Hyderabad, Mumbai, Pune, Raipur, Kolkata, New Delhi, Lucknow, Sonipat, Jaipur, Bangalore &
Chennai and some field offices in the above-mentioned states.
We plan to grow our team and expand operations into other geographies and products. We remain hungry for
business and opportunities.