Let's make something great together!
We arrange financing
to a wide spectrum
of customers.
Let's make something great together!
We will help you to
achieve your goals.
Forward thinking is Progress
Building tomorrow
starts with you.
ABOUT COMPANY
True Blue Asset Services Private Limited is the entrepreneurship
venture of professionals in the business of lending,
leasing and financing of new and used construction & mining equipment (CME), commercial vehicles (CV).
With a cumulative experience of 200+ years of the Core Team,
True Blue offers its services to varied client segments across Small, Retail, Medium, Corporate and
Strategic across all geographies in India.
The team draws its strength from the relationships it has nurtured with key constituents in the Asset
Finance ecosystem comprising of equipment manufacturers, dealers,
customers, sales agents, recovery agents, resellers, and the financing fraternity. This Team having
experienced multiple economic cycles, bring to the table, an in-depth
understanding of equipment viability, resale trends, deployment economics, geography and customer
segment-wise credit risk, interrelationships with political factors affecting
the business and knowhow of when and how to exit out of a portfolio or a transaction or the equipment.
Read more
Services
Loan Distribution
Business origination, fulfilment of New & Used Construction & Mining Equipment and Commercial Vehicle Loans.
Program management for OEM’s, with First Loss Guarantees, Loss Pools, Buy Backs, and other Vendor Financing advisory services.
Equipment’s Trade
Support customers and financial institutions by liquidating their asset.
Fulfill customers used equipment needs.
Partnering with OEM’s and dealer in Trade-in Program.
What we do
Choose Your Asset
Choose Your Financier
Get Your Loan Approved
Complete Documentation
Get Your Asset
As the name suggests, the company was formed with the philosophy of having a transparent relationship with customers and all business associates with Trust and Fairness being the core. At True Blue, we strive to provide the right solutions which customer needs. Our offering to customer is what they want and not what we want to sell. As a Company, we believe in growing along with our customers in the right way.
CONSTRUCTION EQUIPMENT
Attractive Interest Rate
Simple Documentation
Fast turnaround time
First time user can also avail loan
Flexible Repayment
COMMERCIAL VEHICLE
Upto 100% financing
Attractive Interest Rate
Simple Documentation
Fast turnaround time
First time user can also avail loan
Financier Partners
Manufacturer Partners
We have working relationship with all major OEM’s. Following are special alliances:
Photo Gallery
Testimonials
“LiuGong India is really glad to be associated closely with True Blue Asset Services Pvt. Ltd as a strategic partner to provide easy and customimzed financial solutions for our customers. True Blue team is a group of renowned, highly professional and experienced professionals in field of lending, financing, leasing with rich experiences in financing industry. LiuGong is privileged to have partners like True Blue and we look forward for a long business association with True Blue.”
Mr. Wu Song- Managing Director,
LiuGong India Pvt. Ltd.
Ramana brings over 24 years of experience in Financing & Leasing of CME, CV, IT & medical equipment. He was the Business Head of SREI Equipment and has exhaustive relationships and knowhow in the Asset Financing business.V. V. Ramana
Chief Executive Officer
Anuj comes with over 22 years of experience of financing new and used CME to retail and strategic clients of Northern India spread across 7 states and was based out of New Delhi at SREI Equipment. He holds excellent relationship with associates in construction equipment and corporate finance.Anuj Chandra
Executive Director
Raja Singh has over 25 years of experience in retail and wholesale financing in area of Cars, Commercial Vehicles, Mortgages, and Construction Equipment's. He has in past worked in key positions in Organisations like Volvo India, Ford Credit India, Kotak Mahindra Bank and SREI Equipment Finance. He was Marketing Head in his previous assignment with SREI for a decade. He has excellent relationship across OEM's and Financing fraternity with Product and Industry knowhow.Raja Singh
Executive Director
Rohit has over 27 years of experience of managing and financing CME portfolio of Retail and Strategic clients. He was National head of collections and recovery for SREI Equipment after being Regional Head for state of A.P. for many years. He is an expert in collection, legal resolution, equipment recovery, valuation and resale.Rohit Chawla
Executive Director
Mahdev Yadav
Customer
Uber Mining
Customer